Speaker Bios - 2009 India Trade Conference

KEYNOTE: Edwin D. Fuller

President and Managing Director

International Lodging

Marriott International, Inc.

Edwin D. "Ed" Fuller is president and managing director of international lodging for

Marriott International, Inc. Based at the company's headquarters in Washington, D.C.,he has overall operating responsibility for managed and franchised hotels spanning seven lodging brands and brand extensions outside the continental United States and Canada. This region includes Hawaii and 67 countries in Asia, the Caribbean, Latin America, Europe and the Middle East and encompasses more than 350 hotels with annual gross sales exceeding $6.6 billion.

Mr. Fuller joined Marriott in 1972 as a management trainee and has held numerous positions of increasing marketing and operational responsibility. These include director of national and international sales and reservations; vice president of marketing and opening general manager of the Long Island (NY) Marriott and the Boston Marriott Copley Place hotels. In 1985, he was named regional vice president for Marriott's Midwest Region, based in Chicago; four years later, he was appointed regional vice president for the Western/Pacific Region, based in Newport Beach, CA. He assumed leadership of Marriott's international lodging operations in 1991 as senior vice president and managing director and later was promoted to executive vice president and managing director. He was promoted to president and managing director, his current position, in 1997.

Under his leadership, Marriott International's presence outside the continental U.S. and Canada has grown from 16 properties in 1991. The company's international hotels lead in share in the majority of the markets in which they are located. Another 120 hotels are scheduled to join the company's international portfolio outside the U.S. and Canada over the next 24 months.

Earlier in his career, Mr. Fuller was credited with establishing Marriott International's original international reservations network and for its sales and marketing organization in Europe and the Middle East. He served as a board member and chairman of SNR International, a reservations consortium based in Zurich.

Mr. Fuller attended Wake Forest University and is a 1968 graduate of Boston University. He is a graduate of the Harvard Graduate School of Business advanced management program. He served in the U.S. Army as a captain in Germany and Vietnam and was awarded the Bronze Star and the Army Commendation Medal.

An active alumnus of Boston University, Mr. Fuller is a former president of its Alumni Association and a former trustee of the University. He currently serves on the advisory boards of both its hotel and business schools where he is Chairman of the Hospitality Board. In 1998, he received the Alumni Award, the University's highest recognition. He recently was appointed to the Board of Overseers of Boston University. He also serves as Chairman of the Advisory Board for the University of California Irvine, Mirage School of Business. He is a trustee of the International Business Leaders Forum; chairs the Governing Council of the International Tourism Partnership; is a Director of the Board of United Way International and serves on the Pacific Area Travel Association Foundation Board, the Corporate Advisory Board of Safe Kids Worldwide, the TravelAge West Editorial Advisory Board and the GlobalHotelNetwork.com Editorial Advisory Board. In 2008, he received the China Hotel Investment Summit 2008 Lifetime Achievement Award.

INAUGURAL SPEAKER: Banashri B. Harrison

Minister (Commerce)

Embassy of India, Washington DC

Banashri Bose Harrison joined the Indian diplomatic service in 1981. She did her graduate degree in Economics from Delhi University and obtained a postgraduate

degree in the same subject from the Delhi School of Economics. She taught public finance and microeconomics to graduate and postgraduate students for four years before moving to diplomacy.

As a career diplomat, she has dealt with a wide range of responsibilities. She has served in France ? dealing with India?s interaction with UNESCO; in Hungary ? as Commercial Counsellor and in Reunion Island ? as Consul General of India. In New Delhi, she has worked in the personnel & administration wing and dealt with neighbouring countries, including the South Asian Association for Regional Cooperation (SAARC). Before taking over as head of the Commercial Wing in the Embassy of India, Washington in January 2007, she was Deputy High Commissioner of India to South Africa.

She has participated in numerous conferences representing the Government of India ? at UNESCO and in SAARC, NAM (Non-Aligned Movement and IBSA (India-Brazil-South Africa Dialogue Forum) meetings. During her term in Washington, she has participated in many important bilateral forums including the High Technology Cooperation Group, the India-US Trade Policy Forum Ministerial Dialogue, the BIO Summit, the India-US Global Business Summit and the India-US Joint Working Group on Information and Communications Technologies.

Believing deeply that learning should be a life-long process, she has participated in two study programmes. The first was the Oxford University Foreign Service Programme, in which she obtained a certificate with honours in international economics, international politics and international law. The second course was the National Security Strategy course conducted by the National Defence College of India.

She speaks French and has a working knowledge of Hungarian.


Deputy Secretary for Economic Development and Commerce

State of California

Brian McGowan is California?s Deputy Secretary for Economic Development and Commerce. He was appointed by Governor Schwarzenegger in January of 2008.

development experience at all levels of government. Prior to his appointment, McGowan was the Economic Development Agency Administrator for the County of San Bernardino where he had oversight of four departments (community development and housing, redevelopment, workforce development and economic development). He also worked on economic development for the City of Ontario and the City of Palm Springs in California. In addition, McGowan consulted for the U.S. Agency for International Development where he developed economic growth programs for cities in Bulgaria and Serbia.
As a senior policy advisor in the Business, Transportation and Housing Agency he serves as the lead economic development official for the State of California. His portfolio includes the International Trade Advisory Council, the Commission for Jobs and Economic Growth, the California Small Business Board, the California Infrastructure Bank, the California Film Commission and the California Tourism Board. He is also a member of the Board for the Employment Training Panel and the California Workforce Investment Board, Vice President of Team California and a board member for the California Association of Local Economic Development.

Brian received a Bachelor?s degree in Political Science from the University of California, Riverside and a Master?s degree in Politics, Economics and Business from the Claremont Graduate University. He is also the Michael and Mary Johnston Fellow at the Claremont Graduate University where he is completing a PhD in American Politics and Policy.

INTRO SPEAKER: Gene Rodrigues

Director of Energy Efficiency

Southern California Edison Company

Gene Rodrigues is the Director of Energy Efficiency for Southern California Edison Company. In this capacity, Gene is responsible for SCE's portfolio of Energy

Efficiency, Low Income Energy Efficiency, Low Income Rate Assistance, California Solar Initiative and Self Generation Incentive programs.

Mr. Rodrigues also serves on the boards of directors for the Consortium for Energy Efficiency, the American Council for an Energy-Efficient Economy, and the China-US Energy Efficiency Alliance. Gene also serves on the Leadership Group for the National Action Plan for Energy Efficiency, a voluntary initiative sponsored by the U.S. Department of Energy and U.S. Environmental Protection Agency, and is a member of California?s Low Income Oversight Board.

Steve Arnold

Regional International Sales Manager


Steve Arnold has been with FedEx for 17 years, and is the Regional International Sales Manager in Los Angeles. He is responsible for over 10,000 businesses in

Southern California up through Central California, with international revenue in excess of $158 million dollars.Steve grew up in the city of South Pasadena and graduated from USC with a Business degree in finance and communication. He has 25 years experience in the transportation industry. He has held both operational and sales management positions in the Air Freight Forwarding industry, shipping equipment industry as well FedEx Ground & FedEx Services. As a Senior Manager of operations, for FedEx Ground, he opened two new facilities in Northern California. He then moved back to Southern California to handle various sales management responsibilities. He has won numerous awards, among them Senior Manager of the Year, Best International Station of the year, District Sales Manager of the Year and FedEx Presidents Club.

He is currently Chairman of the executive committee, for the 83rd World Trade Week breakfast, with Los Angeles Chamber of Commerce. He is a Director with the Foreign Trade Association, he is on the Southern California District Export Council. He is a member of the Economic Alliance of the San Fernando Valley, the Los Angeles Hispanic Chamber of Commerce/LAHCC and the Los Angeles Economic Development Corporation/LAEDC. He has spoken at various events including the LAHCC CAFTA summit 2006, Southern California International Trade Conference 2006, the KOTRA /Korean Trade Association textile conference 2007 and the Torrance Area Chamber of Commerce Today?s Global Marketplace conference 2009.

Dan Bates

President and CEO

WindStream Technologies, Inc.

Mr. Bates currently serves as President and CEO of WindStream Technologies, Inc. a new alternative energy company focused on wind energy in urban settings.

The Company has created new technologies and products to serve municipal, light industry and residential customers. WindStream is engaged in pilot programs in California ongoing work for the Department of Energy and the Department of Defense.

Prior to his joining WindStream, Mr. Bates was President of Avant Interactive, which created and patented an interactive video technology and licensed its technology to all the major television and cable networks, national and international advertisers and marketers, educational video providers and the US Military. The Avant technology was seen as a revolutionary step forward in the way video was used to sell and market products for both broadcast and online distribution. Under Mr. Bates? guidance, Avant Interactive was a cash flow positive, profitable start-up company with over 20 employees and worldwide contracts.

Mr. Bates had spent the last 20 years in the Entertainment and Technology industries. Mr. Bates started out in the Music business producing and engineering for recording acts such as Marvin Gaye, Smokey Robinson, as well as for all the major Music Labels. During this period, Mr. Bates realized the benefit of the personal computer in the production environment and was instrumental in using these ?new? devices as an aid in the making of records and in film scoring and production. Mr. Bates worked on many of the first films that were scored electronically using computers as the heart of the system. Using his music and film production experience Mr. Bates went on to produce and co-produce many independent feature films, winning awards for his work from the American Film Institute, Georgia?s, ?Peachtree Film Festival? and the ?Hawaiian Film Festival?.

In the mid 90?s, after looking at the video game market, Mr. Bates realized a need for video games to have a more realistic audio presentation than what was presently available. Taking his knowledge and experience from the music and film businesses, Mr. Bates formed a successful start-up company, Extreme Audio Reality, which changed the way audio is handled and encoded in the video game industry. The company has been awarded a suite of patents surrounding its technology and licensed its technology to game developers worldwide.

Mr. Bates has a keen eye for spotting new trends in the marketplace and being able to quickly and cost effectively exploit these new opportunities. Mr. Bates lives in Los Angeles with his wife and two children.

Awinash Bawle

India Desk Officer

Office of South Asia & Oceania

International Trade Administration

U.S. Department of Commerce

Awinash Bawle joined the Office of South Asia and Oceania at the U.S. Department

of Commerce in July 2006.Over the last 3 years, he has served on the India desk covering a range of market access and compliance issues for U.S. industry,including: infrastructure, energy and environment, intellectual property rights, WTO negotiations, financial services, and foreign direct investment. He also undertook a rotation working as an economics officer for the State Department at the U.S. Consulate in Mumbai in 2007.

Mr. Bawle completed his Master?s degree in international affairs at the Monterey Institute for International Studies in Monterey, California, where he focused his studies on India and international trade.

Dr. Sangeeta Gupta


Gupta Consulting Group, Inc.

Dr. Sangeeta Gupta is a specialist in diversity and intercultural consulting and executive coaching.

She works with organizations to develop a customized strategy and if needed, develops and implements training programs designed to create an environment of inclusion. In addition, she helps clients evaluate the success of training programs on topics such as diversity, intercultural issues, communication, and leadership skills.

Dr. Gupta is an expert on working with clients who have a presence in India or are outsourcing to India. She assists them in working through their cultural differences in order to increase productivity and decrease costs.

Dr. Gupta received her Ph.D. from UCLA and is a senior faculty member in Chapman University?s Leadership Services Program. She is the author of several books including A Quick Guide to Cultural Competency, part of the Quick Guide Business Series for the busy professional which was featured on Forbes.com

Julie Anne Hennessy


U.S. Commercial Service, U.S. Department of Commerce

Julie Anne Hennessy joined the U.S. Commercial Service, U.S. Department of Commerce in May 1995 and became the director of the West Los Angeles office

in 1999. In addition to her role as director, Ms. Hennessy assists small-to-medium sized companies with their international marketing efforts.

Ms. Hennessy began her career in international trade at the Department of Commerce in Washington, D.C. where she worked for six years investigating whether foreign governments or companies were engaging in unfair trade practices. As a U.S. government official, Ms. Hennessy has traveled to Asia, Canada, Europe and South Africa.

She holds a Master's Degree in International Affairs from the George Washington University in Washington, D.C. and a Bachelor's Degree in Business Administration from the University of Southern California.

Scott Kaiser

Trade Business Development Officer

Bank of America

Scott brings considerable experience and a wealth of knowledge in the trade financing space. Prior to joining Bank of America, Scott had been with the Trade

Bank since its inception in 1995 and with Wells Fargo International Group since 1989. Scott's previous experience includes the California Almond Growers Exchange in their export credit department.

Scott has a degree in International Finance from California State University San Francisco.

Rajat Khurana


West Coast Consulting, LLC.

West Coast Consulting, LLC, a fast paced technology company with an international presence has built a reputation of excellence and integrity with all the

key Stakeholders i.e., clients, consultants, and employees. In the ever-changing marketplace of Consulting, companies must continually adapt to survive in today?s competitive Global economy. Managers are under constant pressure to deliver new solutions ? both organizational as well as technological to meet the company?s needs. West Coast Consulting has the resources to help Clients better align business and technology with their overall Organizational goals.

Mr. Rajat Khurana, the founder and the dynamic force behind West Coast Consulting, is an internationally recognized Technocrat. He serves on the board of TiE and various other organizations. Passionate about technology and a strong believer of globalization, he mentors entrepreneurs and future leaders create organizations that are able to reap the benefits of comprehensive solutions.

A frequent speaker at various congregations, he is often encouraging and energizing young minds recognize and realize their visions. He is deeply involved with the local community in helping them achieve their career goals. A visionary and an achiever with a global perspective he is always passionate to give back to society.

Kaylynn l. Kim


Los Angeles Board of Harbor Commissioners

Kaylynn L. Kim was appointed to the Los Angeles Board of Harbor Commissioners by Mayor Antonio Villaraigosa and confirmed by Los Angeles City

Council on September 9, 2005. Kim and her fellow Los Angeles Harbor Commissioners partnered with the Long Beach Board of Harbor Commissioners and took unprecedented action by approving the landmark San Pedro Bay Ports Clean Air Action Plan in November 2006. The Clean Air Action Plan provides a comprehensive strategy for reducing air emissions from port operations by nearly 50 percent over a period of five years. Their efforts yielded the first joint meeting of the leaders of the two ports since the 1920s and the first-ever public meeting of the two Boards on November 20, 2006, the day the Plan was approved.

A successful attorney, Kim currently serves as an associate at Allen Matkins Leck Gamble Mallory & Natsis, LLP, where she concentrates on international trade and investment, real estate and land-use, and corporate law. Previously, Kim served as president of Kaylynn L. Kim & Associates, where she specialized in business litigation and employment relations. Prior to that, she worked as an associate at the Law Offices of James Bang, where she handled foreign and domestic clients in a variety of corporate affairs.

Kim?s accomplishments are not limited to the practice of law. Before receiving her juris doctor from Southwestern University Law School, she was a partner at the Melrose Wellness Medical Center, where she focused on elder care, rehabilitation and sports medicine. She also holds a doctor of chiropractic degree from the Southern California University of Health Sciences.

Kim speaks fluent Korean and conversational Chinese. She currently serves on the Board of Directors of the Koreatown Youth Community Center and on the Advisory Board of the Lanterman Developmental Center.

Jim MacLellan

Director of Trade Services

Port of Los Angeles

As Director of Trade Services for the Port of Los Angeles, Jim MacLellan is responsible for the direction and management of outreach to beneficial cargo

owners and their professional associations. He is also responsible for trade promotion programs to encourage increased trade through the Port of Los Angeles and the Southern California Gateway. This includes outreach efforts to encourage local small to medium size business to consider export markets. Additional outreach includes local and national customs brokers and freight forwarder associations, as well as major commodity sectors.

MacLellan has held this position since January 2007, and previously was Director of Marketing, at which time he directed marketing programs, coordinated the activities of the Port's ten international offices and worked with both customers and service providers to help build the Port's long-term clientele. Prior to joining the Port of Los Angeles in 1992, he spent more than 20 years working in the international shipping industry.

MacLellan holds a bachelor's degree in economics and political science from Sir George Williams University. For a number of years he taught a course on International Shipping at UCLA Extension as well as for a special international MBA program at the Anderson Business School. In 2008 he conducted a course on trade and shipping at the Monterey Institute of International Studies (The Graduate School of International Policy Studies). He is a Director of the U.S. - Mexico Chamber of Commerce (Southern California), the Foreign Trade Association (Southern California), the French - American Chamber of Commerce, the Southern California District Export Council of the U.S. Department of Commerce (2008) and the California Council for International Trade (merged in 2007 with the California Chamber of Commerce).

Kenneth W. Mate

Managing Director


Ken Mate?s investigative expertise includes business intelligence investigations, due diligence, trademark infringement and theft of trade secrets, internal corporate

and litigation support investigations as well as corporate contests. He has conducted hundreds of investigations since joining Kroll in 1998 from another prestigious investigative agency. Prior to that, Ken was an investigative producer in local and national television for seven years, during which time he won five Emmys for investigative reporting.

Professional Experience
Trademark Enforcement (Intellectual Property). While conducting an investigation into a retailer selling counterfeit toys, Ken and his team were able to buy back through the distribution chain all the way to the factory producing the counterfeit toys in China. After purchasing a container of counterfeit toys from the factory, the client, aided by Kroll China, raided the factory and halted the production of the counterfeit.
Due Diligence. When a publicly traded company received a garnishment notice for their recently-appointed CFO, they called on Ken to conduct what appeared to be a routine due diligence. After an extensive investigation, Ken discovered that the CFO actually had two identities, and had, under the second identity, been convicted of embezzlement and done a three year stint at San Quentin. The CFO, when confronted with his past, resigned.
Short Selling. When short sellers repeatedly punished a well known manufacturer?s stock price and engaged in ?bashing? the stock on its financial ?message boards,? the company engaged Kroll to discover who was orchestrating the attack. Ken determined the identity of the short sellers. He also analyzed the pattern of messages posted by ?bashers? on the message boards, allowing the company to obtain a court order to penetrate their ?handles? and determine their true identities. The short sellers issued a public apology for misstatements and the attacks on the company?s stock ceased.

Education: University of Wisconsin, B.A.

Tim Murphy

First Vice President, International Banking Division

Comerica Bank - California

Mr. Murphy joined Comerica Bank nine years ago and is a First Vice President in their International Trade Services Division. He has been responsible for marketing

international trade products and services to importers and exporters in the Southern California market for the past 27 years. He served two terms as President of Export Managers Association of California and was Chairman of the Export Small Business Development Center.

Mr. Murphy has been a guest lecturer for various universities and associations in the Southern California area, as well as in Asia. In 2006, United State Secretary Of Commerce Carlos M. Gutierrez appointed Mr. Murphy to his second term as member of the California Inland Empire District Export Council. Mr. Murphy as also been a panelist in the last three Global Trade Summits

Daphne Ng

Community Partnerships Director

Southern California Edison

Daphne Ng is the Community Partnership Director for Southern California Edison. Daphne started her career with SCE in 1996 and works with large segments of

the SCE customer base and with designated ethnic groups within SCE service territory that are considered underserved. These groups include Asian Pacific Americans, Latinos and African Americans. Daphne has over 15 years of experience in both for-profit and non-profit arenas; she becomes passionate about developing and implementing the promise of social venture philanthropy, by linking charitable donors to the extraordinary needs in the community. Daphne has been involved in education, social justice, mentoring, and community service for her entire working life.

An integral part of the program is outreach to these groups? respective community-based organizations, advocacy groups, business and professional organizations, and legislative officials. Daphne also works with consumer and environmental organizations in the SCE service territory and throughout California. Currently she serves on the boards for Asian Pacific American Legal Center, Hong Kong Association of Southern California, Chinese Chamber of Commerce, and the Taiwan Hotel/Motel Association of Southern California.

Glen Roberts

Export Assistance Center Director

U.S. Commercial Service

Glen Roberts is the U.S. Commercial Service Export Assistance Center Director in Bakersfield, California. The Bakersfield Export Assistance Center is part of a

global network of 157 offices worldwide and operates under the umbrella of the International Trade Administration; U. S. Department of Commerce. He provides all aspects of export assistance to any company wishing to expand their products and services globally. From gaining new markets to understanding the payment process, Glen guides these small to medium sized enterprises along their way into the world of exports.

He is also a former Team Leader of the Renewable Energy and Alternative Fuels for the U.S. Commercial Service National Energy Team. His current projects in the Renewable energy / alternative fuel sectors include Biodiesel into India, Pakistan, China, Philippines, Thailand and Turkey. He has coordinated four reverse buying trade missions and the first outbound trade mission to Central Europe focusing on renewable energy and alternative fuels. This year he participated in the Renewable Energy Technology (RETECH) conference in Las Vegas for the inaugural show.

Prior to the Department of Commerce, Glen was the manager of an international freight forwarder office located in San Diego for ten years. Freight forwarding gave Glen hands-on experience of collecting payment through various methods and moving goods around the world.

R Sampath

Director Global Sourcing

Quanta Consulting, Inc.

Sampath is Director at Quanta Consulting, Inc., a US management consulting firm specializing in global markets, sourcing, trade and risk mitigation.

Based in Los Angeles, he is a huge proponent of globalization and provides comprehensive guidance to corporations on their global & India business strategy. Sampath's passions include globalization, public policy, efforts in rural India and enabling technology to improve life at the bottom of the pyramid. He speaks extensively on these topics at conferences and in the media.

Backed by over 20 years of experience, knowledge, and strong networks in India and California, he brings a unique perspective to corporations and new ventures. He is also Adjunct Professor for Global Business at the University of California Irvine?s Merage School of Business. Prior to Quanta Consulting, Sampath held senior management, marketing & technology positions at Capital One, Reuters, and technology start-ups.

Sampath?s recent activities include:
US Department of Commerce: US-India High Technology Cooperation Group.
IEEE-USA Professional Leadership Award for public policy initiatives in education & engineering in California.
Texas Workforce Commission, Job Creation & Economic Development Grant Partner.
Steering Committee, California Governor?s Career Technical Education Initiative, Orange County.
Chairman, Institute of Electrical and Electronics Engineers, Orange County, California.

Sampath holds an MBA from the University of Southern California's Marshall School of Business.

Inder Sharma


Serial entrepreneur and an environmentalist. Founded 8 companies in last 15 years. Real estate broker in California from 1988 to 1995. Founded iBOS, hotelsupplies.com,

and Co-founded medibuy.com in 1996. Medibuy.com was acquired later by Global Health Exchange. Founded hotel.com that was acquired by Interactive Corporation in late 2001. Founded an environment friendly Company I&I Group in 1993. I&I Group was responsible for converting over 400,000 hotel rooms to energy efficient lighting. Co-founded ACL, Inc. 2003 which markets energy efficient products to distributors.

Inder holds a Bachelor of Science from India and attended post graduation program in Botany. He is married with two kids and resides in Anaheim, California since 1985.

Ken Silverman


Interactive Teamworks

Since 1997, Mr. Silverman has also specialized in electronic media related to the Indian sub-continent. He has engaged in more than 5,000 hours of R&D linked to

the production, distribution, importing, and exporting of film, television, animation, and multimedia, to and from this region. Some of his early projects included R&D and strategy for The Pakistan Educational Network, for IT pioneer Safi Qureshey; development of strategic alliances for Pentamedia Graphics, Ltd., at one time India's largest animation company; and the production of two of India?s largest media conferences, in 2000 and 2001, featuring industry leaders from six continents.

He also regularly addresses Indian and other media-related professional groups around the world, is a Charter Member of The Indus Entrepreneurs (TiE), former Executive Vice President of Indians in American Media [IAM], and has written often for The India Journal. He is additionally developing a major multinational motion picture to be shot in India, the US, and the UK, and has an agreement with the Government of Maharashtra, India, to develop a world-class theme park on the grounds of Film City, India?s largest motion picture studio, in the center of Mumbai (Bombay).

For 6 years Mr. Silverman has also represented the US entertainment industry initiatives for Tata Elxsi, Ltd., the visual computing arm of The Tata Group, India?s oldest and largest industrial conglomerate. He has also served as US Executive Producer of animation or visual effects, for motion picture and television projects, for Tata assignments from Disney, DreamWorks, MGM, Lionsgate, STARZ/Film Roman, Hasbro, Mike Young Productions, and others.

Mr. Silverman is additionally Chairman of the Board of the non-profit Caritas Telecommunications, former Chairman of the Board of the Tierra del Sol Foundation, a Director of the South Asian Studies Association, and a Digital Media Advisor to both Pasadena City College and Mt. Sierra College.

Gerard J. Tellis

Director of the Center for Global Innovation

Professor of Marketing, and Neely Chair of
American Enterprise

Marshall School of Business, University of Southern California, Los Angeles

Gerard J. Tellis (PhD Michigan) is Professor of Marketing, Director of the Center for

Global Innovation, and Neely Chair of American Enterprise, at the Marshall School of Business, the University of Southern California, Los Angeles, CA. Dr. Tellis is an expert in innovation, global market entry, new product growth, global diffusion, advertising, quality, and pricing. He has published 4 books and over 100 papers (http://www.gtellis.net ) that have won over 15 awards, including the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and the Vijay Mahajan award for lifetime contributions to marketing strategy.

His recent book, Effective Advertising: How, When, and Why Advertising Works, summarizes almost 50 years of research on advertising effectiveness. It was twice nominated for the AMA/Berry Award for best book in Marketing. His latest book, Handbook of Advertising, brings together 30 chapters by distinguished experts in advertising. His book titled, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder, McGraw Hill) explains how a firm can be relentless innovative to capture market leadership. The book was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in Marketing over the last three years.

Dr. Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing, and Strategy at the Judge Business School, Cambridge University, UK. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr. Tellis is an Associate Editor of Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.

Nick Vyas

Managing Director

ALLogistx International, Inc.

Mr. Nick (Nikhil) Vyas, a nationally recognized expert in Global Supply Chain, has over 20 years experience, and has helped fortune 50 to 100 companies achieved

outstanding results in the area of distribution, operations, transportation across various industry sectors. His expertise covers End to End (E2E) Supply Chain. Mr. Vyas? holistic approach in the areas of operations; process mapping, benchmarking, team building, strategic sourcing, web-based systems technology, lean/six sigma make him standout. His relentless pursuit of perfection and becoming best in class through continuous improvement has enabled him to achieve double-digit improvement year after year that is long lasting and sustainable.

In his current role as a managing director of ALLogistx International, his mission is to help small to mid size companies by providing the best in class supply chain tools and practices. He believes most mid size and large companies have been able to realize some degree of supply chain optimization through internal as well as external resources. However, lack of resources and constraints makes it hard for small size companies to achieve their true potential. ALLogistx makes their knowledgebase and resources available to these companies at a fraction of the cost. Mr. Vyas, a visionary leader and senior business executive provides in-depth knowledge and a roadmap on how to penetrate and succeed in competitive global markets.

Educational Background:
? M.B.A. Finance, Operations Management California Poly Technic University
? M.S. in Industrial Engineering/Operations University of Southern California
? B.S. in Industrial Engineering (Operations Research, Manufacturing) California Poly Technic University